ELC European Leadership Centre


Leadership For Managers

Strategic approach to leadership

This workshop helps you make sense of the major leadership challenges you are now or will soon be facing through a simple yet powerful framework.

Workshop overview
After success in your functional area, perhaps as a technical or professional specialist, you now find yourself in a more senior leadership role, with responsibility for leading and aligning people to a functional strategy and perhaps with some limits to your familiarity with these new responsibilities. How should you, how do you, respond to this new role as a leader? Many managers with a strong technical or functional background may rely on micromanaging, undermanaging, over managing and under leading. The result is usually the same - talented but de-motivated people, capable of making a signing cant and valuable contribution to the strategic objectives of the business unit or department. It should not come as a surprise to managers that what they want and ask to be done is delivered far short of the standards of excellence the manager hopes for.

This workshop helps you make sense of the major leadership challenges you are now or will soon be facing through a simple yet powerful framework. It provides you with the tools to meet those challenges, with the result that you are able to become a more effective, strategically aligned leader now and throughout your career.

Who should attend?
This programme is designed and suitable for executives from any function or business sector who wish to build on their influencing and negotiating skills in a creative and original environment. We view negotiating as an everyday leadership activity, not a specialist occasion between buyers and sellers. Whenever anybody asks anything of you, you can respond with a yes or no. Or, you might choose to negotiate.

Learning and benefits can be enhanced by the attendance of a group of 3-4 participants from the same company, specifically from the same team or department. "We view negotiating as an everyday leadership activity, not a specialist occasion between buyers and sellers."

What business issues are addressed?

  • How you can make a significant contribution to the development of company strategy.
  • How you lead your people to connect and then implement the company and local strategies.
  • How you will manage the changes required of you, structures, systems, processes and of your people.
  • How you should communicate to enable your people to understand what the strategy is, further more motivate them to implement it.

    Workshop level
    Managers who have experience in functional management but now occupy more senior positions in their organization and wish to position themselves to address the challenge of ensuring that functional activities are fully integrated with corporate direction and strategies. Senior managers participating can expect to focus on the processes of strategy execution as well as strategy design.

    What will I be able to do after participating?

  • You will be better able to align your department strategy to corporate strategy
  • Produce workable plans for strategy execution
  • Get your people's understanding and buy-in to the strategy
  • Enable your people to implement strategy by providing the right support
  • Motivate your people to implement the strategy
  • Apply analytical and planning tools to help you become more competitive
  • Assist you to manage the many changes that go hand in hand with the execution of strategy by providing the right rewards
  • Learn what you can do to attract, manage and retain high quality talent for your business
  • Plan your own further development as a strategic thinker and implementer
  • Add extra inspiration capability to your leadership attributes
  • Become a better leader

    What will I do during this workshop?
    Before the workshop, you will:

  • Communicate with the Workshop Facilitator to identify your specific areas of interest and the issues facing you in your leader role
  • Complete strategically focused background reading on some of the key concepts

    The following indicate the principle areas we will be addressing. However, the workshop style of our four days provides opportunities for each participant to connect the tools, techniques and approaches covered with your own situation.

    Day 1: The Leader's Strategic Context

  • Leadership and management: preliminary definitions
  • Analyzing the context - the importance of environment scanning
  • The pressure to balance both high performance delivery with building a people- focused culture
  • Understanding strategic choices; review of the four categories of competitive strategy
  • Price
  • Product
  • Place
  • Solutions
  • The Quest for Competitiveness- Differentiating ourselves, our product, our way of working and our brand; Creating uncontested market space
  • Change management
  • What happens when things change, and what management interventions can maintain productivity during a change process?
  • Positive and negative reactions to change and their management
  • Building a road map for change initiatives
  • Building a powerful business case
  • Stakeholder analysis and mapping
  • Assessing the impact of strategic change
  • Personal change leadership style - self analysis
  • A framework for Leadership
  • The implications of strategic choice for leaders
  • Case study: identifying strategic misalignment

    Day 2: Leading and Managing Strategy Execution
    Throughout the day, you will explore our Leadership Model in depth, using a case study you have prepared, together with other business examples. You will compare their response to challenge with your own situation. The model looks at strategy implementation through the eyes of the people who are reporting to you, and the dimensions of analysis are:

  • Customer Value Proposition: Why should customers buy from us?
  • Strategy Commitment: What does the strategy mean for me and my job? What am I committing to? How can I mobilise that commitment?
  • Leadership Behaviour: How do my leaders enable and support me to do the job they are expecting of me?
  • Performance Metrics: How will I be measured and rewarded?
  • Processes & Structure: What tools and procedures are in place to help me do the job that is expected?
  • Culture: What are our values, and how do we do things around here?
  • You will have the opportunity to assess the culture of your own organisation and how to manage the development of that culture to meet the strategic goals of your organization

    Day 3: You As Leader
    What factors influence leadership behaviour? How does your leadership style impact your effectiveness as a leader? How do cultural differences influence leadership? What do great leaders do - and what kind of leadership is required to execute your company's strategy? This module focuses on you as an individual and as a leader.

  • Personal styles and leadership
  • Self assessment
  • Introduction to personal styles; how to effectively communicate with and manage different types of people
  • How to get different people to buy in to (strategic) change
  • How to adapt your communication style to be more effective with your own team
  • Cultural differences
  • Review of national and organizational cultures. The challenge of the international organisation. Resolving the culture-related challenges of participants, using an analytical tool. Discussion.
  • Managing Crises
  • Building analytical capability to foresee crises
  • Building your Plan B
  • Handling the crisis when it hits
  • Building your Leadership Brand
  • The benefits of building the brand
  • Developing the brand's personality to enhance competitive advantage
  • Five practices of exemplary leadership, and practical tools and suggestions for each practice:
  • Modelling the way: how to find your own voice and transmit your own values
  • Inspiring a shared vision: how to motivate each individual based on their drivers
  • Challenging the process: how to remove obstacles and keep momentum going
  • Enabling others to act: how to identify and develop the key skills needed in your team
  • Encouraging the heart: how to build trust and celebrate achievements
  • Communicating your strategy
  • Examining the media and the tools needed to communicate your strategy to enable buy-in and mobilised commitment
  • Linking leadership behaviours and practices to the type of strategy and the execution context. Adapting your style
  • eveloping your people
  • Assessing the capability of your people
  • Building learning solutions
  • Talent management: Engaging your people with the strategic direction and process of the business XXX
  • Managing upwards: how to achieve strategic alignment with your boss and contribute to strategic decision making

    Day 4: Getting Into Action
    Build your action plan for leading strategy execution and plan implementation. In the final sessions of the workshop, using the tools and approaches you have worked with over the previous sessions, you will consider how you will maintain the momentum of your action plan, modify if necessary by changes in the implementation environment and manage your energy to bring it to fruition.

  • Communicating your plans
  • Participants prepare to present their departmental or corporate strategy and receive coaching from faculty and from their colleague participants
  • Action planning
  • Participants prepare an action plan to enhance the strategic alignment of their team along each of the five dimensions of the Leadership Framework
  • Plans are presented and discussed in the group
  • Conclusion- summarising the key learning and commitment to use your applications to add significant value to your company


  • January 04-07, 2010
    Paris
    Fee 3950 EUROS
    September 27-30, 2010
    Paris
    Fee 3950 EUROS
    November 29-December 02, 2010
    London
    Fee 3950 EUROS






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