One Week Mini MBA
The 5-Day Fast-Track MBA is designed to cover in a short time the major components of a longer business school MBA programme.
Workshop overview
Most of us enter business as technical specialists and, if we are effective, we get promoted to more senior positions in the functional area in which we work. The challenges of business in the 21st century mean that organisations need to move quickly and coherently towards business goals with a team of fast-track managers who see beyond the functional boundaries to the big picture objectives. This programme is designed to give those high-flying specialists in your business the scope to work in a boundary-less way and to prepare them for very senior positions in the organisation. Being able to speak the "the language of business" and to understand the broader financial and strategic context enables participants to build bridges between different functions and makes them more effective in their current roles.
The 5-Day Fast Track MBA is designed to cover in a short time the major components of a longer business school MBA programme. Of course, we cannot go into depth on each subject, but past participants tell us that the content does a perfect job of linking the major aspects of business and many participants go on to pursue a longer MBA after having gained confidence and insight on this Fast Track programme.
Who should attend?
All managers who would like to gain an effective, broad-based overview of the topics covered in MBA workshops but who cannot afford to spend too much time away from the office, including:
New managers and functional experts with no formal business education
Middle managers wanting to refresh their business management knowledge
Supervisors and new managers (level 1)
Managers, team-leaders and supervisors who implement corporate strategy at the frontline, (on average up to 3 years of management or supervisory experience).
Middle managers (level 2)
Managers who contribute to the formulation of corporate strategy and are responsible for its implementation within their departments/functions.
Departmental and functional heads with people management responsibility, project managers, experienced managers of disciplines such as business development or R&D (with on average between 4 to 7 years of management experience).
What business issues are addressed?
Managers who have experience in functional management but now occupy more senior positions in their organisation and wish to position themselves to address the challenge of ensuring that functional activities are fully integrated with corporate direction and stategies. Senior managers participating can expect to focus on the processes of strategy execution aswell as strategy design.
What will I be able to do after participating?
You will be better able to:
Speak "the language of business" and understand the broader financial and strategic issues and challenges of your company.
Build bridges between different functions and become more effective in your role.
Specifically, by attending this workshop you will:
Understand how successful businesses are run from an all-round perspective: financial, strategic and marketing.
Develop insights into how managers can effectively lead people and align teams to execute the strategy of their company.
Enrich your job and your career by gaining tools and frameworks to think more strategically, thereby improving your decision-making both in your current and future job roles
The following indicate the principle areas we will be addressing. However, the workshop style of our _ve days provides opportunities for each participant to connect the tools, techniques and approaches covered with your own situation.
Day 1: Accounting
This day creates a common basis in accounting terms as the "language of business", enabling participants to better manage the resources they are directly responsible for, and facilitating their communication with the finance function and with senior management. This day covers the key financial statements (balance sheet, income statement, cash flow statement), explores tools to analyse the financial performance of a business and looks at how management decisions affect financial performance. Topics include:
Basic accounting concepts and principles- their impact on financial reporting
Accounting rule-making bodies
Understanding the key financial statements
The overall accounting process from transaction entry to closing the books
The annual report or the year-end financial reporting package
Evaluating an organisation's financial statement
Day 2: Finance
This day focuses on finance as the "lifeblood of business" and creates insights into how capital expenditure decisions are made using quantitative financial tools combined with sound judgment in their application. Participants will gain an understanding of the financial information requirements in capital expenditure proposals. The workshop also provides an understanding of how managers may create shareholder value. Topics include:
Talking the talk- financial language and what it means
Operational finance: cost and profit planning financial planning
Evaluating projects- will they bankrupt the company?
The role of leveraging in improving return to shareholders
Day 3: Strategy
This day is designed to help participants think strategically and clarify how their role and function supports the company's strategy. The session also raises awareness of the basic strategic choices faced by a company. Topics covered include definition of strategy, analysis of the external and internal environment, and the process of strategy formulation.
Topics include:
What is strategy?
Corporate and business unit strategy
Baseline analysis
Anticipating the future
Generating and evaluating alternative strategic options
SWOT
Value chain analysis
Generic strategies
Generating strategic alternatives
Screening and evaluating techniques
From strategies to action: implementing a strategy
Day 4: Marketing
This day increases the participants' understanding of the marketing function and the key decisions taken by marketing, and clarifies how marketing can support a company's strategy execution. Topics covered include Marketing Strategy, including market selection, segmentation and positioning. We then look at Marketing Management examining the marketing mix, giving an insight into customer satisfaction and retention and an providing an overview of Customer Relationship Management (CRM). Topics include:
Marketing: the big picture
Marketing strategy - market selection, segmentation and positioning
Marketing management - The Marketing Mix
Customer Satisfaction and Retention
Customer Relationship Management
Day 5: Leadership- Managing Self and Others
Understanding and working with people
Human behavior, observation and feedback, working with different personalities
Developing your interactive skills, giving and receiving feedback
Understanding individual differences through the Myers Briggs Type Indicator (MBTI)
Communicating information to different personality types
How different characters tackle problems and the value of complementary personalities to the team
Organising yourself first, then others
Performance management and the importance of managing priorities effectively
The crucial difference between what is important and what is urgent
Setting and achieving realistic targets for your staff
Producing an action plan for use in your workplace
Pulling all these themes together and developing an integrated personal action plan
Tools used in the programme
The Myers Briggs Type Indicator is used in this workshop to give you a model for understanding personality differences. This powerful tool can be related to all the topics on the course and provides a coherent framework for understanding human behavior and how to influence it.
Workshop style
This is a highly interactive workshop combining lectures, discussions and case studies. Participants will be expected to do some preparation work on most evenings.
May 02-06, 2010
Dubai UAE
Fee 3160 EUROS
June 14-18, 2010
Barcelona
Fee 3950 EUROS
October 25-29, 2010
Abu Dhabi
Fee 3950 EUROS
December 06-10, 2010
London
Fee 3950 EUROS
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